Our video was inspired by many other 80's artists for example "David Bowie", "The Smiths", and Wham!". We also took inspiration from other cure video's for example "Friday I’m in love" and "Love Cats". These videos follow a more common day indie style, even though back in the "80's" what they were doing would not have been called "indie". We see in many modern indie videos a homage to the "80's" style seen in some of "The Enemy's" videos such as "Away From Here" (see video below and analysis).
The conformity that it isn't like any other indie/rock video by using some of our ideas of a penguin we have used other cure videos as an example of animals for example the original Close to me there is an animated octopus, although the idea of the original video was about being claustrophobic we have changed it so that we are happy and free, we have put this across by making our video look fun, and made it documentary style video by nothing matching up and making sense leaving the viewer wanting to watch it again to see if they can work out what was happening, we are hoping that when people watch this they will feel happy and smiley and not sad like in the original Cure video.
Our video broke away from the conventions of other music videos by making it lively and fun, our video doesn’t actually have a storyline there is a hidden meaning to what was happening, the hidden meaning is portrayed by using the different band members doing different things throughout, for example, Tom (the drummer) is getting dressed in a scene of the video to show that he is changing to get ready for a concert, this is portrayed as we wanted the music video to be watched over and over again so that people in the end would understand what it was about. We have also broke away from conventions by using a girl to sing a male role we have done this as the girl had more of an 80’s look and as Robert Smith looked girly we thought it would be good to have her singing instead of a boy and to make people think that anything is possible. This is also a positive as many other bands will not use a girl to sing boys parts as they think its not normal, and as we have tried to we have made our video look as 80’s and happy as possible and seeing a girl singing a boys part will make people think, that’s a good idea we will try that. However there are many music videos where boys will sing the girls parts and vice versa but not many seem to do it.
For the Friday I’m in love video there was different backgrounds but the band staying stationary we wanted to do the opposite, keep the background stationary and the characters moving by placing different costumes of the characters it shows that there is a different variety, the penguin represents being close to somebody, and it also shows that we have a fun side and that our video will bring this out, we have added FIN at the end as a representation of cinema veritie, this is a documentary style film which has no meaning(or is hidden) and makes the audience wanting more. We also feel that our video breaks away from normal conventions by having a penguin, we have done this to make people think why is that penguin there and to keep watching so that they will finally understand after watching it many times.
We were inspired by many other great artists to do our music video and we have tried to use many different elements from each so the audience think oh that’s from that video and there is the other video they have taken ideas from.
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